Canada Goose has acquired Baffin, a winter-boot maker, with plans to use their expertise for the company’s first venture into footwear. The world’s leading luxury outdoor brand started in a small warehouse in Toronto in 1957 under the name Metro Sportswear Ltd. Flash forward to 2018, and they just purchased Baffin, another Canadian heritage brand, for CAD 32.5 million, reported Bloomberg.
Canada Goose’s Next Adventure
Canada Goose dominated the outerwear industry for almost 60 years but was aware of the challenge of breaking into the footwear industry. This is where Baffin came into the picture. President Paul Hubner is an expert of insulated footwear construction and design with over 30 experience in footwear. Dani Reiss, president & CEO of Canada Goose, detailed their decision to SGB Media,
“I have known and admired Baffin President Paul Hubner for years and watched as he has developed innovative new designs and built a thriving business that is known for making the best and warmest boots. For decades, our products have lived side-by-side in the coldest places on Earth. The Arctic heritage and best-in-class functionality of Baffin boots are synonymous with what Canada Goose stands for. As we continue to execute our current growth initiatives and build an enduring brand for generations to come, Baffin provides us with valuable infrastructure and know-how to start exploring the exciting global footwear category. This strategic and long-term investment is an important first step in Canada Goose’s footwear journey.”
Baffin has also expressed a mutual admiration for the Canada Goose brand. Paul Hubner also spoke with SGB Media stating, “I am very excited by this step in our evolution. In joining the Canada Goose family, we could not be in better hands, and I look forward to leading the business under their ownership as we realize the full potential of the Baffin brand.”
Made in Canada
Both Canada Goose has a firm pledge to remain Canadian-made. This acquisition ensures that Baffin will hold to its promise of the same vein. Domestic manufacturing is significant within the footwear industry. In fact, nine out of ten pairs of shoes sold in Canada are manufactured overseas.
ATSC is a firm supporter of “Made in Canada” product. With ATSC expanding into general merchandise, there will be more than ever to source at our next show August 19th-21st, 2019. RSVP here and don’t forget to follow us on all our social channels.