Not everyone can qualify for the Olympics, but everyone can participate in the fanfare of it all. In fact, if you’re in Japan, your recycled clothing could end up on the backs of your favorite Olympian.
From Recyled to Center Stage
Earlier this week, Japanese Sportswear company Asics announced it would be manufacturing uniforms for Japan’s national team. The caveat being they will do so with recycled donated clothing from the general public.
The brand launched the Asics Reborn Wear Project with the goal of collection 30,000 pieces of apparel, reported Sourcing Journal Online. Afterward, they will take the “‘sportswear rich with memories’ to extract their polyester fibers and respin them into new clothing and uppers.”
Promoting Sustainability and The Olympic Spirit
Their mission is two-fold- to make a sustainable impact and create hype for the 2020 games taking place in Tokyo. As a result, Asics is creating a way to interact with the games and their brand. Now, at their store locations collection boxes are outfitted with a bar code that participants will scan.
Next, they will unlock an exclusive-mail newsletter and digital picture frame for social media. Then, through the newsletter, they’ll “receive messages from athletes, information on Tokyo 2020, and updates on the uniform-making process.
In the end, Asics sustainable efforts won’t end at the Olympic opening ceremony. The company stated, “Asics will continue to contribute to the success of Tokyo 2020 and to reducing environmental impacts. Ultimately, by 2030 they’ll reduce 55 percent of their supply chain emissions and 33 percent of their operation emissions. The report added that this is following the UN Sustainable Development Goals. Also, this is not just a hopeful plan; the Science Based Targets initiative approved Asics’s plan Summer 2018.