Living Coral is 2019’s Color of the Year

Living Coral is 2019's Color of the Year

Can you express the overarching mood of an entire culture through just a color? Pantone believes so. As a result, they announced Living Coral as its color of the year. Now, the shade whose slight golden hue exudes warmth and energy will fill 2019’s color palette with effervescence.

Living Coral Departs from Ultra-Violet

At first glance, Living Coral is more optimistic than last year’s reflective and existential Ultra-Violet. The mystic purple with deep blue undertones fit 2018. The color came at a time of innovation, discovery, and a venture into uncharted territories both in the physical and the inner realm. Now, it seems everyone has turned their focus outward. We are ready for a more playful expression of the human existence. Leatrice Eiseman, Executive Director of The Pantone Color Institute, spoke on the decision,

“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral. With consumers craving, human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.”

Inspiration Behind the Color

Each year, what is happening in technology, nature, visual art, film, design, fashion, sport all plays a role in the final decision. Leatrice Eiseman told The New York Times that nature was the focal point this year. Pantone found Inspiration in the coral reefs, the vibrancy of a sunset, and just places that, “we’d want to visit.”

Meanwhile, just like the fragile coral reefs and the fleeting sunset, these things are meant to be savored and protected. She felt that by choosing the color, they were able to nurture it “and keep it alive.” At the moment, the world needs Living Coral. It’s a gentle reminder to experience the joy in a world in which we’re constantly distracted from the beauty all around us.”

Author: Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.