Once upon a time, Pinterest was the go-to destination for lovers of arts and crafts and the source of inspiration for brides-to-be. Then, it slowly evolved into a tool for home decorators and fashion bloggers seeking to discover the most tending style ideas and new inspiration. Now, the app provides individuals and firms with a useful platform for business development.
New Features Keeps Pinterest Strong
Boasting over 100 million monthly users, Pinterest offers an avenue for retailers to connect with a predominantly female market. In fact, it has enabled many small businesses to grow a substantial loyal following through the app. Next, the social bookmarking site is offering an opportunity for companies to boost visits to their websites, generate leads, as well as reach newer markets and expand their market share.
Amy Vener, Pinterest’s leader of vertical retail strategy, said the San Francisco-based social media web and mobile application firm is leveraging computer vision and machine learning. Through this, they are helping retailers and brands to motivate consumers into action through “taste graphs.”
In addition, it now offers a visual search feature that enables users to utilize their device camera along with other apps on their smartphone to generate useful results seamlessly and efficiently. The camera-based visual search tool uses your device’s camera to see whatever you point it towards, then tries to furnish you with useful information, perform tasks, or provide options for further actions.
The Consumer Seeks to Discover
Interestingly enough, there is a difference between consumers who choose Pinterest as their point of reference. Unlike individuals who consult search engines like Google as they shop, people who come to Pinterest don’t have a predetermined intent. They are more willing to consider other people’s ideas and suggestions. To expand further on how Pinterest influences consumer choices, Vener added that 97% of search terms on the site are unbranded.
This circumstance is a prime opportunity for businesses to influence and convert these largely undecided individuals into loyal paying customers. Above all, the ability to fuel discovery and desire makes Pinterest an original consumer-business meeting point. In other words, 97% of consumers consulting the platform search for items without any mention of a specific brand or business name. Ultimately, a majority of users actively search for ideas, products, and services to discover concepts on their home feed.
As long as consumers’ appetite for online buying persists, Pinterest will continue to serve up the right knowledge, tools, and give you the much-needed presence necessary to reach your customers.