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A Fashion Designer’s Guide to Brand & Design Protection – Using Trademarks, Copyrights & Patents in the Apparel Industry

May 28, 2019
2:00  -  2:45
Fashion Lab

In today’s competitive fashion industry, the stakes are high, and brand and design protection is just as valuable for a start-up company as for an established one.  This program will outline the value of trademark rights and design rights for the fashion industry. Laura Ganoza, a fashion lawyer with the global law firm of Foley & Lardner LLP, will provide a guide to the strategic management and use of intellectual property rights, such as trademarks, copyrights, and patents, to reduce risk, develop business, and enhance competitiveness for all types of businesses in the fashion industry.

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