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Brand Creation 4 the Next Generation

August 21, 2018
10:00 AM  -  11:00 AM
Main Stage

Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation.

Be part of a discussion on how retailers, designers, licensors, manufacturers, editors, publicists, and private equity can collaborate to NAVIGATE the business of fashion towards an exciting future. The discussion primarily will focus on the NEXT 10 YEARS. Trends towards non-traditional collaborations, celebrities, and retailers, mobile and movies, athletes and sponsors, luxury and mass, factories and creatives.

The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.


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