Optimal Logistics and Distribution Strategies in Europe
Diverging consumer tastes and technology are opening new possibilities for brands and labels of all size to export their collections all over the world. Online sales reduce the reliance on expensive physical stores to be set up overseas when exporting and as a result consumers from all over the world can buy clothing by brands and designers from all over the world online. However, to succeed, brands and labels must deal with some of the same, timeless basics. They need to get their marketing and logistics right. Consumers must be able to find one’s brand online and once found and ordered, the goods must be delivered.