The Psychology of Price – The Mark Up and Markdown Game
Consumers want the best deal possible whether they need the item or not. Getting to the best price is winning in their minds. But the right price is not always the lowest price. Join Paul on a fascinating journey as we explore the psychology of price from the retailer and consumer’s point of you and then learn what to do about it. Learn the tactics you will need to deploy to maintain your competitive position with an eye – or two – on your long term profits.