New Jersey native, Elie Maroun, has earned a reputation for being one of the most influential executives integrating brands to popular culture specifically the music industry.
After graduating from Rutgers University with a Political Science major, Elie moved to San Antonio, TX where he began his journey in the entertainment industry. After rising to extreme success in a rapid manner as an event planner in the San Antonio market, Elie departed for a life-changing experience on tour with Lil Wayne and Drake in the summer of 2010.
While on tour, Elie met Sean “Diddy” Combs, who at the time was managing the up and coming artist Nicki Minaj. Elie, being the young entrepreneur that he is, approached Sean “Diddy” Combs and pitched him on an idea for a partnership between Minaj and 1-800-Flowers. “Diddy” not only loved the idea but was extremely impressed by the hungry, bright-minded recent college graduate and decided to bring Elie on to Combs’ management team.
Elie relocated to New York City to work full time with Bad Boy Entertainment. He not only helped promote and manage all of their artists and brands, but he also began to heavily invest his interests in innovative startup companies that Combs was looking to invest in. By 2013, one company, in particular, caught Elie’s eye – an innovative bracelet company called Lokai. Started just a few months earlier by Cornell Graduate, Steven Izen. Elie immediately saw the potential in Lokai and helped Steven develop a groundbreaking social media influencer marketing campaign which exponentially increased Lokai’s monthly sales from the hundreds to the tens of millions.
In 2014, Elie was promoted to Sean Combs’ Day to Day Manager where he traveled the world and was able to learn first-hand from the billionaire’s business acumen. In 2016, after spending six years at the managerial level with Bad Boy Entertainment, Elie decided to depart the company and start his own venture, Grey Space Group.
With innovation always at the forefront, Elie founded Grey Space Group to focus on artist management, tech incubation, and brand consultation. Within only two years, Grey Space Group manages many successful artists, has sweat equity in great tech startups / their founders and provides brand consultation for some of the biggest companies in pop culture including Fashionnova, BoxyCharm, Cîroc, FitTea, Ignite, Happy Tea & many others. Utilizing his entrepreneurial spirit and dreams of doing good in the world, Elie continues to build his name and the Grey Space Group brand as one of the most respected in the entertainment industry.