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Luis Toro

Director of Hispanic Marketing

Born in Colombia, Luis Toro grew up in that country’s textile industry. Salgari Industries, his family-owned company, creates textile garments for the public sector, as well as for a wide range of corporate and private clients. Working in every phase of their manufacturing processes, Luis is well versed in all aspects of garment design, fabric and trim specifications, and production management techniques.

After graduating with an Economics degree from one of Colombia’s most prestigious universities, Luis traveled to Oxford in the United Kingdom. There he finished his studies in English and Liberal Arts at St. Clare’s College Institute and was exposed to international living and inspired by European fashion.

To further his international education, Luis moved to Miami where he completed his MBA with an emphasis in Marketing & International Business at the University of Miami. In 2001 Luis headed-up Salgari Industries’ efforts to diversify and internationalize their business with the creation of a subsidiary company in the U.S. As President of this U.S. subsidiary, Luis Toro developed and marketed DULCE DE LECHE, a luxury contemporary menswear label targeting the North American market.

During the past 6 years, Luis Toro headed up the design direction of the label with A sophisticated high fashion philosophy. His designs and new color combinations have been highly esteemed by Buyers and Fashion Directors from Macy’s, Saks and luxury international department stores like Le Bon Marche, as well as by fashion publications like People Magazine, Details Magazine, Men’s Health Magazine, DNR, MR and OUT magazine among others. He was also the recipient of several industry awards like: Best Emerging Designer or the Year (2002) by Gent Art, 5 best Latino designers from the USA by People Magazine, and In November 2005 Dulce de Leche was chosen by Macy’s to as a feature designer label to showcase its collection with Calvin Klein and Jennifer Lopez at PASSPORT (The biggest fundraiser for HIV given by a retailer in the fashion industry).

Since 2008 Luis Toro decided to dedicate his experience and knowledge of the fashion and textile industry to teaching. At present he is the professor of Fashion Entrepreneurship, International Retailing, and Sourcing Textiles at the Miami International University of Art and Design at the Fashion Program. In 2010 Luis joined Perry Ellis International as Multicultural Marketing Director for all PEI brands where he currently uses his extensive expertise to continuously grow and develop new opportunities in the Hispanic marketplace.

Sessions

May 28, 2019
Tricks of the Trade with Perry Ellis – Marketing & Brand Recognition
Fashion Lab
3:15  -  4:00
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