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Mercedes R. Gonzalez

Founder & Director

An international retail strategies expert, Mercedes R. Gonzalez continues to add to more than 20 years of experience working in the fashion industry. Specializing in the business of fashion as founder and director of Global Purchasing Companies, Mercedes is sought after to streamline both domestic and international fashion and retail businesses. She started as a buyer for Frederik Atkins, and in the last 25 years, she has worked with the most important buying offices in the United States.

Additionally, she gives numerous presentations to the International Fashion Group, lectures at the New York Public Library of Business and Science, and is invited to teach workshops at both Texworld and MAGIC Market Week in Las Vegas every season. She travels to over 50 trade shows per year in 8 countries and is a preferred speaker at a multitude of regional and international fashion events including Miami Fashion Week, Jamaica Fashion Week, Asia Fashion Summit, and the Istanbul Textile Conference

Her book Chronicles of a Fashion Buyer is a number 1 new release on Amazon for fashion and textiles, and it has already sold out 4 times since its release.

Sessions

May 29, 2019
The Business Side of Fashion Design: Everything a Designer Needs to Know About Launching a Successful Collection
Main Stage
2:30  -  3:15
May 28, 2020
What retailer buyers are thinking post Covid-19
12:00 PM
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