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Gen Z Discovers Apparel Through Amazon

Gen Z Discovers Apparel Through Amazon

According to Sourcing Journal Online, a growing number of teens cite Amazon as their “favorite shopping website.” In fact, a report from Elite SEM uncovered that Amazon is where 72 percent of Gen Z women find new brands. Even so,…

Are Department Stores Doomed?

Are Department Stores Doomed?

In the latest Retail Apocalypse news, Gap Inc. just announced a split from Old Navy. Sourcing Journal Online shared that the conglomerate will split into two entities. Now, Old Navy will have an individual strategy and business model from Gap….

influencer marketing

#Influenced: The Reach of Influencer Marketing

The way we consume media has changed. A massive social media boom has led consumers away from print magazines and other traditional forms of finding products and trends. More than ever, Instagram, fashion blogs, and other social channels are becoming…

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