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Gen Z Discovers Apparel Through Amazon

Gen Z Discovers Apparel Through Amazon

According to Sourcing Journal Online, a growing number of teens cite Amazon as their “favorite shopping website.” In fact, a report from Elite SEM uncovered that Amazon is where 72 percent of Gen Z women find new brands. Even so,…

Consumer Shifts Impact Apparel

Consumer Shifts Impact Apparel

The apparel industry is notoriously fickle — season by season colors, silhouettes, and brands popularity ebbs and flows. Although, for the past decade aspects have been changing on a fundamental level. These macro-subjective elements are transforming how we consume fashion…

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