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Gen Z Discovers Apparel Through Amazon

Gen Z Discovers Apparel Through Amazon

According to Sourcing Journal Online, a growing number of teens cite Amazon as their “favorite shopping website.” In fact, a report from Elite SEM uncovered that Amazon is where 72 percent of Gen Z women find new brands. Even so,…

Pinterest Still Makes an Impact

Pinterest Still Makes an Impact

Once upon a time, Pinterest was the go-to destination for lovers of arts and crafts and the source of inspiration for brides-to-be. Then, it slowly evolved into a tool for home decorators and fashion bloggers seeking to discover the most…

Are Department Stores Doomed?

Are Department Stores Doomed?

In the latest Retail Apocalypse news, Gap Inc. just announced a split from Old Navy. Sourcing Journal Online shared that the conglomerate will split into two entities. Now, Old Navy will have an individual strategy and business model from Gap….

From color to phenomenon

The Power of Color: From Shade to a Phenomenon

What does it take for a color to go from simply another shade to a full-blown phenomenon? Year after year the popularity of color ebbs and flows with the season, giving some the momentary spotlight while others take the backseat….

Marketing Mania: Driving Fashion Sales

Fashion is fickle. Fashion is ever-changing. And, fashion is over-saturated with talent with designers from all over the world. So in a field so competitive and cut-throat, how does one drive sales and create repeat customers? One answer to that…

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