Sourcing 101 – Entering the US Market

Understanding the United States Demographics and Life Style is a critical element for manufacturers planning to enter the US market. This seminar is essential to understand the mix of customers and product preferences by cities, regions and demographics. Selecting the right distribution channel involves considering several factors as well as the final selling price of the product. Exporters using a traditional distribution channel to the U.S. market, often find the product’s price has doubled or tripled by the time it reaches the retailer. “The global apparel industry is worth $1.1 trillion. The US apparel industry makes up $225 billion of that total.” (Apparel News 11/24/2014)