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The Business Side of Fashion Design: Everything a Designer Needs to Know About Launching a Successful Collection

May 29, 2019
2:30  -  3:15
Main Stage

There is a lot of confusion in the industry on the best way to launch or scale a brand – especially on a shoe-string budget; is it online, direct to consumer, crowdsourcing sites, or wholesale? This intense seminar will answer the question and talk about the best ways to stand out, get your samples made on a budget and manage your risk. Learn how to avoid costly BS with a practical and insightful crash course on helping new aspiring designers, production managers, and retailers who want to start their own private label line succeed. Your speaker Mercedes Gonzalez has a reputation for not holding back or sugarcoating the facts – some call her a dream crusher, but she prefers to be known as a nightmare preventer. For over 25 years, she has built up brands (including her own) from scratch on a tight budget and is a number-1 bestselling author on Amazon with her new book Chronicles of a Fashion Buyer.

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