She has a proven track record of conceptualizing, designing and executing a product vision across multiple categories, and working cross-functionally to bring that vision to life across all areas of the business. With her deep love for the Roots brand, she is an excellent cultural fit, and we are pleased to welcome her to the team.
Ms. Scheinfeld brings two decades of apparel industry experience to Roots from a variety of global brands. She joins Roots from her most recent role as VP of Design at Canada Goose, where she led the design and development of the brand’s full men’s and women’s collections across all seasons and product categories.
Prior to that, Ms. Scheinfeld was VP of Design for Woolrich Inc., where she was responsible for conceptualizing, designing and executing the full men’s and women’s collections across multiple labels. She has also held senior design leadership roles at American Eagle Outfitters and Abercrombie & Fitch. Ms. Scheinfeld started her fashion career with Ralph Lauren and Dolce & Gabbana, and holds a BFA, Fashion Design from the Parsons School of Design.