With over 10 years of experience in direct response marketing, Kevin has built and managed profitable, million-dollar campaigns for eCommerce brands. From ideation to full-funnel execution, his background in data analytics and conversion rate optimization has cultivated a data-first approach to Facebook and Instagram advertising, with a deep understanding how people interact, feel, and behave online.
Kevin has built Acquilead into a powerhouse performance marketing consultancy for eCommerce brands. Although Facebook is their go-to channel, other domains of expertise include Google Adwords, CRO, and email marketing. Designing effective strategies for cross-platform retargeting is their secret weapon.