Passionate about fashion and the value of a perfect fit, Laura Ponath has been a working force within the men’s and women’s bespoke tailoring world for the last ten years. Working with Michael Andrews, New York, Laura brought her creative and technical skills to the world of luxury on demand fashion. Convinced about a need for change, she is striving for ethical and sustainable practices in this business. She co-founded Open Circle Apparel Coalition. OCAC is established with the goal in mind to minimize waste in the fashion industry through open source collaboration. Most recently, Laura is working on her own fashion venture turning her visionary ideas into reality. She is focussing on a collection of high quality investment pieces, that combine a personalized fit, customization and digital innovation.