As the Group Chief Commercial Officer, Linda spearheads the group’s market orientation and crafts a strategic sales approach for effective positioning. She discerns market changes, implementing timely adjustments to not only uphold but also drive the company’s market position forward. Her strategic foresight and proactive initiatives underscore her role as a dynamic force in navigating the ever-evolving landscape of the textile and sustainability industry.

Linda’s aim is to build bridges between brands and retailers and to help bring more transparency into their supply chains, therefore promoting consumer confidence in their products.