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Born and raised in North Hollywood, CA, early into his young age Willfredo was always interested and involved with fashion. Style and presentation was a main component of his upbringing that filtered into his career. He opened his first showroom in Los Angeles, CA and created his first collection named Old Hollywood Glamour, constructed to compliment the silhouette and the lines of a woman’s body, a running theme of all the gowns he designs. After months of work and persistence his dresses had caught wind of international celebrities such as Marjorie De Sousa, Chiquis Rivera and were featured in such publications as Elle Bulgaria, Runway Magazine featuring Nancy O’Dell, and People en Español.