How Asia Can Create Brands To Reach American Customers

May 27, 2021
09:30 AM ET

Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies for International Manufacturers  to partner with US Brands through licensing, Joint Venture, and Equity Investments.  As a 20-year veteran leading market entry strategies for brands such as Adidas Y3, Emmanuel Ungaro, Van Heusen, Vivienne Tam, US Polo, and Hudson Jeans – Khokhar will discuss some of the biggest opportunities that lay ahead for companies to grow sales in new markets.

Be part of a discussion on how manufacturers and retailers can collaborate to come out stronger after a difficult 2021. Joint Ventures and Licensing and Vertical direct to Retail is the New Normal. Learn what factories and brands have in common when it comes to reaching the end consumer.  Join the conversation about how the two can work together to create stronger BRANDS on Amazon, Shopify, and through online direct to consumer channels. We will focus on non-traditional COLLABORATIONS between celebrities and retailers, mobile and movies, athletes and designers, luxury and mass, and a new kind of licensing model.


If you missed the LIVE Session at ATS
View it here on YouTube: