DISRUPT & INNOVATE: The Shifting Landscape at Retail & How to Stand Out
Global Brand Strategist & Licensing Veteran Sal Khokhar will discuss the changing landscape of consumer behavior and what manufacturers, brands, and retailers can do to remain relevant. Understanding the alignment of technology with experiential retail is the leading challenge facing CEO’s today. Sal as a leading expert in International retail expansion focuses on what is working for brands around the world and how manufacturers can capture a larger market share beyond private label, how brands can develop category extensions without brand dilution, and how new designers can build direct to customer experiences passing over the old wholesale model. The journey of building a profitable business in fashion and growing your brand globally still starts with a great product, but today the journey to success just might require GPS.