DeAnna McIntosh is a trend-setting, results-driven Retail Consultant with 14+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement. She is the Founder and Global Retail + E-commerce Consultant at The Affinity Group International, where she is actively moving the retail industry forward through strategically building and strengthening the independent retail economy in both developed and emerging markets through the Revitalize Retail™ Program. Inside the community for retail entrepreneurs, Retailing Evolved, she teaches indie brands and boutiques the same merchandising strategies used inside the billion-dollar brands she’s worked for. After the senseless murder of George Floyd, and seeing the awakening of retail companies to their own lack of diversity, DeAnna launched DiversifyRetail.com to connect two communities she loves to drive change – the retail community and the communities of color. DeAnna is a Thought Leader and Change Maker, often called upon to speak and inspire audiences that the future that retail is in their grasp.